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Last.fm (pronounced with or without the “dot”) is a music website, founded in the United Kingdom in 2002. It has claimed 30 million active users in March 2009.On 30 May 2007, CBS Interactive acquired Last.fm for UK£140m (US$280m).
Using a music recommender system called “Audioscrobbler”, Last.fm builds a detailed profile of each user’s musical taste by recording details of the songs the user listens to, either from Internet radio stations, or the user’s computer or many portable music devices. This information is transferred (“scrobbled”) to Last.fm’s database either via the music player itself (Rdio, Spotify, Clementine, Amarok) or via a plugin installed into the user’s music player. The data is then displayed on the user’s profile page and also compiled to create reference pages for individual artists.
Why Advertise on Last Fm
As the world’s largest social music platform, Last.fm is the best way to get your brand seen by the online music community. With more than 40 million active taste-makers of the iPod generation, Last.fm has been a well respected music site since it was founded in 2003. Advert formats include MPUs, Leaderboards, Skyscrapers and Skins. Last.fm offers targeted ad placements to get your brand seen by the right people.
For more information regarding advertising on Last FM call us now on; 0208 003 2949