Bauer Radio (formerly EMAP Radio) is a division of Bauer Media Group based in the UK. The Bauer network is divisible into two main groups, the Bauer Place and Bauer Passion units, with Place consisting of locally-focused services primarily broadcast on FM/AM and local digital platforms, and Passion consisting of national and quasi-national music-genre services delivered nationally and quasi-nationally through digital (and in some areas analogue) platforms.
It was previously divided into the Big City Network (local heritage FM stations), Magic Radio, Bauer Radio London, and Bauer Digital Radio.
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Why Advertise on the Bauer Network
Over 9 million people in GB have listened to a Bauer Media radio station in the last week (9,001,000, 18% of all adults). Over a quarter of all women aged 15-24 in GB listened to a Bauer Media radio station in the last week (1,081,000, 28% of all women aged 15-24). Over a quarter of all 15-24 year olds in GB listened to a Bauer Media radio station in the last week (2,051,000, 25.9% of all 15-24 year olds). Over 50% of Bauer Media’s GB radio audience (those who have listened in the last week) are ABC1 (4,655,000, 51.7% ABC1 adults)