Advertising with Smooth Radio

radio advertising - smooth radioCall: 0208 003 2949

Smooth Radio is an Independent National Radio station in the United Kingdom owned by GMG Radio. It broadcasts on the DAB Digital Radio Digital 1 national multiplex and on Sky, Freesat, Freeview, Virgin Media and online as well as regional FM and DAB frequencies in the North West, London, North East, West Midlands, Scotland and East Midlands.


The station began life in 1990 as 102.2 Jazz FM in London, with a second Jazz FM branded station launched four years later in Manchester. As Smooth FM 100.4, the Manchester station was the first in the network of independent local radio stations to use the Smooth brand in 2004. The network was expanded in the mid-2000s with GMG’s acquisition of the Saga Radio Group and all stations were given the Smooth insignia.


Smooth has recruited many well known British radio personalities to its line-up. Current and former presenters on the network include Simon Bates, Tony Blackburn, Mark Goodier, David Jensen, Andy Peebles, Lynn Parsons, Kevin Greening, Emma B and Graham Torrington.

The station’s flagship breakfast show is presented by Simon Bates, who left Classic FM after more than a decade to join Smooth, and who has revived some of his popular features from his days at BBC Radio 1, including Our Tune. In November 2011 Smooth launched a second station on the Digital One platform dedicated to Christmas music, and later replaced this with “Smooth 70s”, which plays music from the 1970s.

For more information regarding advertising with Smooth Radio please contact us on; 0208 003 2949