Advertising with The Wave

Call: 0208 003 2949radio advertising - the wave logo

The Wave is a British independent local radio station that serves the Swansea, Llanelli, Neath and Port Talbot areas of South Wales.
The station is broadcast on 96.4 MHz from the Kilvey Hill transmitter and is also available onlineand on DAB from the digital multiplex of Swansea SW Wales. The Wave is based in Gowerton, Swansea, which also contains its sister station, Swansea Sound. 


Why Advertise on The Wave

The station’s official Ofcom transmitted service area (TSA) is Swansea, Neath, Port Talbot and Llanelli. However, The Wave can be received further east in places such as Bridgend and the South Wales Valleys (particularly on DAB). The station can also be faintly picked up in further areas of South West Wales, such as Carmarthenshire and Pembrokeshire, as well as across the Bristol Channel in North Devon. The Wave can be listened throughout the world via their online stream and internet radio. The station is owned by UTV Radio and broadcasts a mix of popular music, with the playlist relying upon current chart and contemporary hits. News, local information and entertainment are also featured for the 15 – 44 age group. As a result of many high RAJAR figures throughout the years, 96.4 The Wave is the most listened to station in South West Wales.


For more information regarding advertising on The Wave, call us now on; 0208 003 2949