Radio Advertising Options

Radio Airtime Media are on the pulse of industry developments and offers a large catalogue of unique products and services which work effectively as standalone campaigns or as a complete radio advertising campaign solution.

Radio Airtime Media works in a new and unique way, independently recommending only the best combined or single advertising opportunities to meet your brief, and offering the best rates by utilising our agency power to achieve discounted rates from independent, regional and national radio stations.

Read below for more information on advertising options and opportunities that our specialist team can offer you to suit budgets from £2,000 and up.

Online listening – Radioplayer the UK online digital radio service, has announced that almost 6m unique listeners have been accessing the service each month.

Sponsorship – Radio Sponsorship creates brand awareness through association with a radio stations programming schedule. Sponsorships can include traffic and travel, weather, a complete show such as Breakfast or even a Radio station competition.

Promotions – A radio promotion is usually a short term campaign that is heavily concentrated to create impact. This can be in the form of a winning week, ticket giveaways or a on air competition.

Advertorials – This enables a brand to be part of the radio stations editorial, This can include a presenter-read endorsement or a discussion on a talk show.

Events – This allows the radio station to interact with the listeners endorsing the clients brand. This is a fun, exciting opportunity and can include various formats including outside broadcasts, roadshows, in store promotions, groundcrew out and about handing out free samples/leaflets etc.

Informercials – Advertisers can provide the listener with detailed information of their product or brand. This usually a longer length than standard commercials and helps give helps give detailed information.

Text Response – There are various text response services available including location text response – listeners text in to find out further information on a product or offer and a text is automatically sent back with the details.
Location text response allows businesses to send information to the listeners relating to proximity to their store.

Microsites – These enable advertisers to communicate relevant product information and have the ability for users to engage directly with their web page. This can include online games, competitions, flash, embedded video, and lifestyle content.

Banners – To complement a radio campaign you can also advertise on the radio station’s website. The advantage of this is that many radio listeners frequently visit the website of the station that they listen to, enabling the client to reach the same audience in two mediums.

Newsletter and Loyalty Clubs – The majority or radio stations have listener loyalty clubs. This is a very targeted audience and there are opportunities to tap into that database via newsletters and any communications sent out.