One of the largest traditional sectors of Outdoor is billboard advertising, with 48 sheets being the most popular. Many companies also use 96 sheets to provide greater impact at premium sites, most of which are target in densely populated catchment areas.
There are some excellent landmark sites available which have been selected due to their key locations. A great example of this would be sites located on the M4, the main route from Heathrow into the city. This is excellent for targeting both business and tourist clients. Billboards are definitely one of the most popular Out of Home advertising.
