IN THE PRESS: Radio Centre – New Media Agency Group radio advertising division

Radio AdvertisingIndependent Media Planning and Buying specialists Media Agency Group (MAG) are to launch Radio Airtime Media on 1st March 2012. Radio Airtime Media is a new division dedicated to radio advertising campaigns to run alongside MAG’s very successful Outdoor divisions Transport Media and Out of Home International.

‘RAM’ promises to work in a new and unique way, independently recommending only the best stations, programmes, sponsorship and advertising opportunities to meet the clients brief, again passing agency savings onto clients.

The company started as a small Outdoor Media owner named Transport Media and realised from client feedback their services could be much more valued as a media agency as their clients found buying advertising space in the outdoor arena a daunting task simply due to the amount of products and media owners in the market.

New manager of the RAM division Yvonne McCusker, who was previously the in-house Account Manager at Bauer Media and GMG Radio, said: “Our vision is to create a group of specialist divisions to promote our clients in the very best way using a standalone advertising opportunity or multi-format campaigns to effectively target their audience.

“The team at the Media Agency Group has a wealth of expertise in Media Planning and Buying, having worked with a number of major brands from Bloomberg Businessweek, The NHS, Ernst & Young, and Sandals. The growth in our business to service all of their advertising needs was an obvious path to take.”