Independent Media Planning and Buying specialists Media Agency Group (MAG) are to launch Radio Airtime Media on 1st March 2012. Radio Airtime Media is a new division dedicated to radio advertising campaigns to run alongside MAG’s very successful Outdoor divisions Transport Media and Out of Home International.
‘RAM’ promises to work in a new and unique way, independently recommending only the best stations, programmes, sponsorship and advertising opportunities to meet the clients brief, again passing agency savings onto clients.
The company started as a small Outdoor Media owner named Transport Media and realised from client feedback their services could be much more valued as a media agency as their clients found buying advertising space in the outdoor arena a daunting task simply due to the amount of products and media owners in the market.
New manager of the RAM division Yvonne McCusker, who was previously the in-house Account Manager at Bauer Media and GMG Radio, said: “Our vision is to create a group of specialist divisions to promote our clients in the very best way using a standalone advertising opportunity or multi-format campaigns to effectively target their audience.
“The team at the Media Agency Group has a wealth of expertise in Media Planning and Buying, having worked with a number of major brands from Bloomberg Businessweek, The NHS, Ernst & Young, and Sandals. The growth in our business to service all of their advertising needs was an obvious path to take.”