Radio Airtime Media Encourages Listeners to Stop off at the National Railway Museum

Radio Airtime Media are working with entertainment agency AKA in the launch of a summer marketing campaign for the National Railway Museum, targeting parents seeking activities to populate the school holidays.

Offering the world’s largest collection of artefacts and locomotives, the museum will be publicised across the stations of Key 103 and Metro Radio from mid July, timed to coincide with the UK schools’ summer vacation.

The 30-second spot reproduces the ambient sound of a train station, with the voiceover imitating the style of a tannoy announcement. The advert invites regional listeners to visit the National Railway Museum to see the “biggest collection of Royal Carriages in the world”, along with the opportunity to enioy “steam rides, explosive science shows and storytelling sessions”. Further incentive is provided with the statement that “we won’t be collecting tickets as entry is free”, ensuring that the museum’s location in the city of York is mentioned, followed by the “NRM.org.uk” web address. The advert concludes by highlighting the museum as an ideal family attraction by persuading listeners to “make us your next stop this school holidays”.

Established in 1875 as the National Railway Museum, the award-winning museum can trace its roots as far back as the 19th century, when London Science Museum commenced the collection of railway artefacts by acquiring the 1829 steam engine named ‘Rocket’. Since its conception, the National Railway Museum has continued to blossom into an iconic and unique display of almost 300 authentic locomotives and 1 million related articles, with a regular turnover of exhibitions and even of the engines themselves.

Radio Airtime Media offers brands the opportunity to create bespoke campaigns through a team of dedicated media specialists, providing the National Railway Museum with an effective solution to their marketing requirements. By selecting targeted airtime across Key 103 and Metro Radio, the museum will enjoy coverage across their immediate regional area,  thus minimising wastage. With Metro Radio based in Newcastle and Key 103 serving Greater Manchester, the city of York lies between the two locations and thus can realistically attract audiences within the selected coverage areas.