Radio Airtime Media is the organiser of a Juice FM advertising campaign which promotes the launch night for Bierkeller’s new entertainment facility, due to open on November 30th. Leisure, retail and residential complex Liverpool One is about to gain an addition to its services as the fashionable centre has been chosen to house this new German beer house.
Bringing an authentic taste of Bavaria to the North West, Bierkeller’s opening event will be brought to life by thigh-slapping live Oompah bands, and hosted by Juice FM presenters Adam and Chambo as they commence Liverpool’s promise of a cultured and individual experience.
Narrated in an overstated German accent and backed by a dose of Europop, the radio advert gives information on attaining free tickets to the opening event, with website call to action and references to relevant information. Describing the Bierkeller as “The Best Fun in Town”, the upbeat clip uses dramatic clichés to implant ideas of amusement and entertainment within local listeners. The advert is also supported by a live on-air read by Adam and Chambo themselves, relaying details of the launch and reinforcing the accompanying offer of 600 free tickets which are attainable through registration. The campaign benefits from an additional dedicated microsite on Juice FM, supported by social media activity.
Radio Airtime Media will run the campaign for two weeks on Juice FM, thus targeting a geographically and socially relevant section of the public. As a format which is proven to deliver a high ROI, radio advertising quickly carves a favourable image into the listener’s imagination and has the capacity to print details in their minds through a direct and clear delivery. Bierkeller’s distinct image will benefit hugely from this promotional format due to the ability of radio advertising to construct a swift mental compendium of brand and information.
With sister establishments in Leeds and Blackpool, the themed Bierkeller venues are an ideal location for anything from hen parties to corporate events to birthday nights out, with regional German dishes being served and lederhosen-clad staff. In celebration of one of Europe’s oldest states, the Bavarian theme trickles down as far as using traditional beer steins to contain the array of draught beers on offer, boasting varieties which originate from over 80 different countries.