RAR Top 50 London Independent Agencies: Out of Home International makes the Top 20

The Recommended Agency Register has compiled a list of the Top 50 owner-managed, successful, independent agencies in London which has been published by The Drum.

Coming away from the well-known powerhouses and global companies, The RAR Top 50 aims to delve into advertising, marketing and media buying companies that are principally managed by their owners and leading the London pack.

To make the list businesses must be based or have an office in London and deliver a high level of customer satisfaction based on the RAR process of confidential client references. Agencies are rated across client service, creativity and value for money.

Out of Home International have made the Top 20 and have been ranked at number 19 overall.

In terms of turnover growth Out of Home International came 18 out of the Top 20, and when considering turn over per head the company came number 8 out of 20.

“We are absolutely delighted to be ranked so highly in the RAR Top 50. The result is testament to the hard work and commitment of our amazing team of Media planning and buying specialists. We’d like to thank all of our clients who have rated us so highly, and look forward to working with them and new businesses and agencies going forward.” John Kehoe, MD Out of Home International.

John was also interviewed by The Drum as part of the feature:

The Drum: What advice would you offer to clients for their marketing in the year ahead?

John: Landmark events are integral to advertising schedules. 2012 is an incredible year for the UK with the 2012 Olympics and Queens Diamond Jubilee. Outdoor Advertising is in the strongest position to target the public spending extra time outdoors and celebrating on the streets of Britain. My advice, work with specialist planners and strategists to ensure you don’t miss your Out of Home audience.

The Drum: What have been your best achievements for your clients in the last 12 months?

John: Our team are on the pulse of technological developments advancing in the outdoor industry, and are always keen to implement the most innovative formats to effectively target our client’s audience. Our campaigns include digital and animated ads, interactive advertising, QR codes and we are developing into NFC enables ads due to the growth in smart phone users.

The Drum: What is the best improvement to your agency offering in the last 12 months?

John: Our agency vision is to create a group of specialist divisions to promote our clients in the very best way using a standalone advertising opportunity or multi-format campaigns. We recently launched Radio Airtime Media specialising in radio advertising alongside our successful Outdoor division and are continuing to grow in order to become the ultimate port of call for agencies and clients.